Motivational Canadian Business Speaker, George Torok

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Business Lessons from Las Vegas

 Las Vegas


If you haven’t been to Las Vegas recently – you must go. When you visit take good notes. Las Vegas is an inspiring business model. Las Vegas is a place to learn how to run your business. Las Vegas might be called the sin city. But the real lessons of Vegas are not about gambling – it’s about how to run a successful business.


Study these important business lessons from Las Vegas.



Follow systems

The Las Vegas casinos win most of the time – because they have and follow good systems. Some players think they have systems because they occasionally win. But the casinos are consistently successful because of their better systems.



Don’t be greedy

The Las Vegas casinos do not win every game. But they consistently win enough of the time and they are satisfied with that.



Promote your brand

Las Vegas is a unique city and the casinos are unique. The Luxor named after the ancient Egyptian city, is built in the shape of a pyramid. Excalibur named after the sword of King Arthur looks like the castle Camelot.  New York New York makes you feel as if you are in the big apple. Las Vegas has a strong brand.



Offer value

Value is in the eye of the beholder. That’s why in Las Vegas one could pay hundreds of dollars for a room or $80. That’s why you can gorge at the $5.99 all-you-can-eat buffet or dine on $150 steak accompanied by $300 wine.



Free fools everyone

You can find free show tickets and free helicopter rides in exchange for attending a high pressure time share pitch. You can drink for free while you are gambling. High stakes gamblers get free room and meals.



Encourage your customers to be emotional

The lights, sounds and design of Las Vegas are created to drive the emotions of the customers. Emotional customers spend more and they infect other customers with their emotion. The Las Vegas casino staff mask their emotions behind their systematized tasks. Emotional people make mistakes, are more likely to say yes to another game,



People buy what they want not what they need

No one needs to visit Las Vegas. No one needs to gamble. No one needs to pay $100 for a show ticket. No one needs to ride in a Hummer. But when people want these things price becomes less important. Las Vegas knows that and they sell what people want.



Create an experience

What do you want? That is the real calling card for Las Vegas. What do you want? You have choices in food, gambling, entertainment, transportation, and side trips. Remember no one needs what Vegas offers but people return for the experience and the memories.



Make people feel safe

Las Vegas, the city of sin feels safe. People walked along the strip with drinks in their hand yet there was no sign of violence. And the police kept a very low profile. The street venders always respected our signals to back off



Keep it clean

The streets of Las Vegas are clean. I went for an early morning run and noticed the street sweepers preparing for a new day. Even with an inordinate number of smokers I did not notice cigarettes butts on the sidewalk.



Offer choices

Pamper yourself at the Bellagio. Ride a gondola at the Venetian. View the city from the top of the Stratosphere. Entertain your family at Circus Circus. Rent a limousine. Attend a meeting at the Las Vegas convention center. Marvel at a magic show. Ride the Sky Train. Walk the strip. Visit downtown.


Las Vegas is an incredible experience. Las Vegas is a fabulous business model.


If you haven’t been to Las Vegas yet – you must go. Take lots of notes when you visit.



Read about Secrets from David Copperfield


Official City of Las Vegas site


Bellagio Hotel & Casino




© 2000-12 George Torok All Rights Reserved


George Torok brings practical insights to business. He is co-author of Secrets of Power Marketing, the first guide to personal marketing for the non-marketer. As host of Business in Motion he has interviewed over 400 business leaders. He is available to deliver keynote speeches and business seminars. Contact him at 905-335-1997 or visit

You can read an excerpt from the book at . Get your free Marketing Tune-up at . Marketing expert, George Torok is available for speaking engagements and media interviews at


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Business speaker for your convention, conference and business meeting - George Torok, bestselling author, radio show host & business speaker.



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CPSA presents over 150 events across the county in a year and you are the most professional speaker I've ever had the pleasure of working with.
Anne Babej
Director, Professional Development
CPSA Sales Institute


Business speaker for your convention, conference and business meeting - George Torok, bestselling author, radio show host & business speaker.

Call 905-335-1997 

Business Speaker, George Torok

George Torok is a:

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Canadian business speaker George Torok



To be able to keep the attention of 150 real estate sales representatives and managers for over 90 minutes, you have to be knowledgeable and you have to be convincing! George, you were that and more. Our people got your message that marketing one's self is a continuous and multi dimensional effort.

Duncan McLeod
Area Manager
Royal Lepage


Secrets of Power Marketing, bestselling book by George Torok