Keeping your Business Alive
As long as you eat and breathe you will stay alive. But is that really living? In a crisis that
may be enough. If your business is in crisis - deal with it. But the secret to keeping your business alive is
That is the litmus test of keeping your business alive. Look at nature. Everything that is alive continues to grow.
Growing your business is the best way of keeping it alive in the long term. How do you continue to grow your
business? Feed it, nurture it, invest in it and treat the business as a journey - not a destination. On your
journey you must keep one eye immediately on the road in front of you and the other on the horizon.
Invest in your business success with smart marketing. Smart marketing does not entail expensive advertising
campaigns. Instead it means managing all the messages you send about yourself and your business.
Marketing is a long-term investment. Because of that, many get frustrated, and complain, 'I tried marketing and
nothing happened.' The credibility you build today will help you gain business months or years later. It may seem
tough to justify that. But don't stop running the day-to-day activities - just invest a little in your future.
Marketing is like planting bamboo. In the first six years the seedlings only grow about 12 inches high. It could be
very discouraging to the bamboo farmer. Then 'suddenly' in the seventh year the bamboo sprouts to 6 feet tall. In
marketing - nothing happens suddenly. It takes time for results to appear. Prospects need to see your name many
times before they remember you and recognize your value. You may think nothing is happening because you don't see
the growth. You are the bamboo farmer.
Keep your business alive; invest in future growth through smart marketing.
George Torok brings practical insights to business. He is co-author of Secrets of Power Marketing, the first
guide to personal marketing for the non-marketer. As host of Business in Motion he has interviewed over 400
business leaders. He is available to deliver keynote speeches and business seminars. Contact him at 905-335-1997 or
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