Motivational Canadian Business Speaker, George Torok

 Call 905-335-1997 or email

Leaders Invent Themselves

Look at the mess we're in. Why doesn't somebody do something? When was the last time you heard or even thought that? Look! Up in the air, it's Superman! We're saved. What a hero. If only I had his powers I could be a hero. If only I was born a leader.

Wrong! The big myth is that leaders are born. The reality, in the words of Warren Bennis, author of On Becoming a Leader, is "Leaders Invent Themselves".

Leaders possess the core virtues within themselves. One day the spark ignites the leader to do what must be done. Leadership is about doing the right thing. After rescuing his crew from shark-infested waters, John F Kennedy was asked, "How did you become a hero?" He shrugged, "It was involuntary, they sank my boat."

Although leaders often possess management and leadership skills, true leadership comes from within. Five key virtues make up the heart of leadership: Vision; Integrity; Hunger; Risk and Passion.

Vision: The ability to see something that no one else can. It might be a break through product, service or discovery. But you know it can be done. Wayne Gretzky skates to where the puck will be, not where it is.

Integrity: My high school motto was Know Thyself. It only took me twenty years to understand what it meant. Do you know who you are and what you stand for?

Hunger: The desire to learn, grow and create is so strong it gnaws at you. It's why people climb mountains, why Roger Banister broke the 4-minute mile, why Bill Gates built Microsoft, why there is no limit to what we can do.

Risk: Leaders challenge the norm. Columbus sailed beyond the known world when everyone knew that he would fall off the edge. Risk spawns the courage to stand in front of a tank in Tiananmen Square or to challenge IBM in the computer business.

Passion: Would you rather follow someone who is logical or passionate? Terry Fox had a passion. Nelson Mandela, imprisoned for 27 years, only had to recant his beliefs to be released. Instead he chose to follow his passion. He reminds us, "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light not our darkness that most frightens us."

All five of these virtues must be present in a leader. Look for these virtues in yourself and those around you.

If you are looking for a role model - pick Batman. You can't be Superman. There is only one Superman, born on Krypton to be a hero on Earth. But everyone can be a Batman. He is the only super hero without super powers. Yet he stands head to head with Superman and the rest of the super heroes in the Justice League. Batman is just a human who developed his thinking and physical skills. He possessed the core leadership virtues of Vision, Integrity, Hunger, Risk, and Passion.

Often it is something traumatic that awakens leaders - consider Terry Fox, Churchill and Kennedy. But any dramatic change can awaken the leader within you. Take advantage of the changes you face to awaken your leader within. It is curious that today's entrepreneurs exhibit the leadership qualities of early explorers. We all have the potential to be leaders. Can you stand the light?



©George Torok is the co-author of Secrets of Power Marketing. Get your free copy of “50 Power Marketing Ideas” at

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George Torok brings practical insights to business. He is co-author of Secrets of Power Marketing, the first guide to personal marketing for the non-marketer. As host of radio show "Business in Motion" he has interviewed over 400 business leaders. He is available to deliver keynote speeches and business seminars. Contact him at 905-335-1997 or visit

You can read an excerpt from the book at . Get your free Marketing Tune-up at . Marketing expert, George Torok is available for speaking engagements and media interviews at


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CPSA presents over 150 events across the county in a year and you are the most professional speaker I've ever had the pleasure of working with.
Anne Babej
Director, Professional Development
CPSA Sales Institute


Business speaker for your convention, conference and business meeting - George Torok, bestselling author, radio show host & business speaker.

Call 905-335-1997 

Business Speaker, George Torok

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To be able to keep the attention of 150 real estate sales representatives and managers for over 90 minutes, you have to be knowledgeable and you have to be convincing! George, you were that and more. Our people got your message that marketing one's self is a continuous and multi dimensional effort.

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Area Manager
Royal Lepage


Secrets of Power Marketing, bestselling book by George Torok